← Back to toolbox
Marketing benchmarks library
Explore 700+ performance benchmarks across industries and channels. Data-driven insights from leading studies to guide your marketing strategy and measure success.
741 benchmarks in the library
Benchmarks compiled from leading industry studies. Updated March 2025.
IndustryChannelMetricValueUnitSource
Animals & PetsSEM (Google Ads Search)CTR7.39%Wordstream 2024 Google Ads Benchmarks
Animals & PetsSEM (Google Ads Search)CPC3.9USDWordstream 2024 Google Ads Benchmarks
Animals & PetsSEM (Google Ads Search)CVR12.03%Wordstream 2024 Google Ads Benchmarks
Animals & PetsSEM (Google Ads Search)CPL34.81USDWordstream 2024 Google Ads Benchmarks
Apparel / Fashion & JewelrySEM (Google Ads Search)CTR6.13%Wordstream 2024 Google Ads Benchmarks
Apparel / Fashion & JewelrySEM (Google Ads Search)CPC3.39USDWordstream 2024 Google Ads Benchmarks
Apparel / Fashion & JewelrySEM (Google Ads Search)CVR3.33%Wordstream 2024 Google Ads Benchmarks
Apparel / Fashion & JewelrySEM (Google Ads Search)CPL83.1USDWordstream 2024 Google Ads Benchmarks
Arts & EntertainmentSEM (Google Ads Search)CTR13.04%Wordstream 2024 Google Ads Benchmarks
Arts & EntertainmentSEM (Google Ads Search)CPC1.72USDWordstream 2024 Google Ads Benchmarks
Arts & EntertainmentSEM (Google Ads Search)CVR4.22%Wordstream 2024 Google Ads Benchmarks
Arts & EntertainmentSEM (Google Ads Search)CPL44.7USDWordstream 2024 Google Ads Benchmarks
Attorneys & Legal ServicesSEM (Google Ads Search)CTR5.3%Wordstream 2024 Google Ads Benchmarks
Attorneys & Legal ServicesSEM (Google Ads Search)CPC8.94USDWordstream 2024 Google Ads Benchmarks
Attorneys & Legal ServicesSEM (Google Ads Search)CVR5.64%Wordstream 2024 Google Ads Benchmarks
Attorneys & Legal ServicesSEM (Google Ads Search)CPL144.03USDWordstream 2024 Google Ads Benchmarks
Automotive — For SaleSEM (Google Ads Search)CTR8.58%Wordstream 2024 Google Ads Benchmarks
Automotive — For SaleSEM (Google Ads Search)CPC2.34USDWordstream 2024 Google Ads Benchmarks
Automotive — For SaleSEM (Google Ads Search)CVR6.49%Wordstream 2024 Google Ads Benchmarks
Automotive — For SaleSEM (Google Ads Search)CPL42.95USDWordstream 2024 Google Ads Benchmarks
Automotive — Repair, Service & PartsSEM (Google Ads Search)CTR5.69%Wordstream 2024 Google Ads Benchmarks
Automotive — Repair, Service & PartsSEM (Google Ads Search)CPC3.39USDWordstream 2024 Google Ads Benchmarks
Automotive — Repair, Service & PartsSEM (Google Ads Search)CVR12.96%Wordstream 2024 Google Ads Benchmarks
Automotive — Repair, Service & PartsSEM (Google Ads Search)CPL27.94USDWordstream 2024 Google Ads Benchmarks
Beauty & Personal CareSEM (Google Ads Search)CTR6.75%Wordstream 2024 Google Ads Benchmarks
Beauty & Personal CareSEM (Google Ads Search)CPC3.56USDWordstream 2024 Google Ads Benchmarks
Beauty & Personal CareSEM (Google Ads Search)CVR8.01%Wordstream 2024 Google Ads Benchmarks
Beauty & Personal CareSEM (Google Ads Search)CPL48.42USDWordstream 2024 Google Ads Benchmarks
Business ServicesSEM (Google Ads Search)CTR5.62%Wordstream 2024 Google Ads Benchmarks
Business ServicesSEM (Google Ads Search)CPC5.37USDWordstream 2024 Google Ads Benchmarks
Business ServicesSEM (Google Ads Search)CVR5.78%Wordstream 2024 Google Ads Benchmarks
Business ServicesSEM (Google Ads Search)CPL105.64USDWordstream 2024 Google Ads Benchmarks
Career & EmploymentSEM (Google Ads Search)CTR6.79%Wordstream 2024 Google Ads Benchmarks
Career & EmploymentSEM (Google Ads Search)CPC4.53USDWordstream 2024 Google Ads Benchmarks
Career & EmploymentSEM (Google Ads Search)CVR5.63%Wordstream 2024 Google Ads Benchmarks
Career & EmploymentSEM (Google Ads Search)CPL117.92USDWordstream 2024 Google Ads Benchmarks
Dentists & Dental ServicesSEM (Google Ads Search)CTR5.38%Wordstream 2024 Google Ads Benchmarks
Dentists & Dental ServicesSEM (Google Ads Search)CPC6.82USDWordstream 2024 Google Ads Benchmarks
Dentists & Dental ServicesSEM (Google Ads Search)CVR8.36%Wordstream 2024 Google Ads Benchmarks
Dentists & Dental ServicesSEM (Google Ads Search)CPL86.49USDWordstream 2024 Google Ads Benchmarks
Education & InstructionSEM (Google Ads Search)CTR6.21%Wordstream 2024 Google Ads Benchmarks
Education & InstructionSEM (Google Ads Search)CPC4.39USDWordstream 2024 Google Ads Benchmarks
Education & InstructionSEM (Google Ads Search)CVR7.91%Wordstream 2024 Google Ads Benchmarks
Education & InstructionSEM (Google Ads Search)CPL71.52USDWordstream 2024 Google Ads Benchmarks
Finance & InsuranceSEM (Google Ads Search)CTR7.71%Wordstream 2024 Google Ads Benchmarks
Finance & InsuranceSEM (Google Ads Search)CPC3.0USDWordstream 2024 Google Ads Benchmarks
Finance & InsuranceSEM (Google Ads Search)CVR2.78%Wordstream 2024 Google Ads Benchmarks
Finance & InsuranceSEM (Google Ads Search)CPL75.94USDWordstream 2024 Google Ads Benchmarks
FurnitureSEM (Google Ads Search)CTR6.5%Wordstream 2024 Google Ads Benchmarks
FurnitureSEM (Google Ads Search)CPC3.29USDWordstream 2024 Google Ads Benchmarks
Need a custom analysis, a bespoke tool, or digital marketing expertise? Contact SuperQuanti →