Quebec market
Law 25 and digital marketing: what do you actually need to do?
Consent, privacy and privacy impact assessments: understand Law 25 considerations for digital marketing practices and tools in Quebec.
Aug 20, 2026Read more →
Digital insights
Digital advertising, lead quality, analytics and marketing: practical insights for better decisions and action.
Analytics
How Do You Enforce UTM Governance at Scale?
Define a UTM naming convention, validate link parameters and align reporting across advertising, email and partner campaigns.
Mar 18, 2026Read more →
Performance marketing
How Do You Build a Lead Quality Loop?
Connect campaigns to the CRM, define qualification stages and use sales feedback to improve lead quality.
Mar 15, 2026Read more →
AI
How Do You Build an AI-Assisted Creative Pipeline?
Organize an AI-assisted creative workflow with human review, claim verification and version tracking to accelerate production.
Mar 12, 2026Read more →
Performance marketing
How Do You Govern Meta Advantage+ Campaigns?
Structure Meta Advantage+ campaigns, review creative and conversion signals, and track lead quality beyond platform reporting.
Mar 9, 2026Read more →
Measurement
Why Are Third-Party Cookies Still a Problem in 2026?
Understand advertising tracking limitations and connect first-party data, consent and measurement to interpret results more reliably.
Mar 6, 2026Read more →
Measurement
What Is Google Consent Mode and How Do You Implement It?
Understand Google Consent Mode signals and check their setup alongside the consent platform and website tags.
Mar 3, 2026Read more →
Measurement
How Do You Run Incrementality Tests in 2026?
Choose an incrementality test, define a control group and assess statistical power before drawing conclusions about media impact.
Feb 28, 2026Read more →
Measurement
How Do You Start with Meridian MMM in 2026?
Prepare data for a Meridian marketing mix model, examine assumptions and use the results to inform media budget decisions.
Feb 25, 2026Read more →
AI search
How Do Ads in AI Overviews Work?
Understand ads in AI Overviews and prepare messaging, landing pages and measurement for these search experiences.
Feb 22, 2026Read more →
AI search
How Should You Adapt for AI Overviews and AI Mode?
Improve content clarity, sources and internal links to answer readers’ questions in Google Search and its AI features.
Feb 19, 2026Read more →
AI search
How Do You Measure Answer Engine Share of Voice?
Define a query panel, track citations and compare brand visibility in AI answers using a repeatable measurement method.
Feb 16, 2026Read more →
AI search
What is Generative Engine Optimization (GEO)?
Understand GEO and structure clear, well-sourced content that helps readers find answers through search and AI engines.
Feb 13, 2026Read more →