Editorial direction
Purpose of selected networks, audiences, themes and tone. Formats and frequency defined around your objectives and resources.
Organic social media
A social presence that keeps your marketing moving.
We plan and produce organic posts that bring your expertise, offers and campaigns to your audience. Each piece has a purpose and fits a realistic publishing calendar.
Let’s discuss your projectTHE STARTING POINT
Consistent publishing starts with a clear direction.
A presence that is planned and built.
How we see the challenge
We choose themes that matter to your audiences: their questions, your expertise, your perspective and your initiatives. Articles, guides and campaigns feed the schedule. Copy and formats are adapted to each network, your brand voice and the time available for production and review.
Direction
Consistency
Conversations
WHAT WE TAKE CARE OF
Concrete work, at every step.
Content calendar
Topic scheduling, alignment with campaigns and identification of contributions needed from your team.
Copy and creative
Copy, visuals and carousels. Adaptation of articles, guides and other existing content for social audiences.
Approval, publishing and review
Review workflow and publishing using agreed access. Content assessment to adjust topics and formats for the next cycle.
INSIDE THE ENGAGEMENT
An editorial direction brought to life.
Explore an illustrative series of posts drawn from your expertise. Frequency follows your resources.
Select an element to exploreEditorial series
ILLUSTRATIVE DELIVERABLEYour team’s perspective
- Source: expert interview
- Format: short post
- Intent: open a discussion
Perspective
Share a useful point of view.
An idea from your team becomes a post that explains your approach and opens a discussion.
A SHARED UNDERSTANDING OF RESULTS
Measure what helps you decide.
We agree on useful metrics at the start, then interpret them in the context of your situation and available data.
- Consistency and coherence of your presence
- Reach within intended audiences, where data is available
- Relevant interactions and content clicks
- Contribution to identifiable visits and inquiries
ILLUSTRATIVE ENGAGEMENT · ADAPTED TO YOUR OBJECTIVES
Turn a guide into an editorial series
Select the guide’s most useful questions and ideas, write posts and produce carousels. Approvals and publishing dates are organized in a shared calendar.
- Topic selection
- Copy and visuals
- Approval
- Publishing and review
YOUR QUESTIONS
Before we begin.
Is this different from social advertising?
Yes. This engagement covers organic publishing and editorial direction. Paid distribution belongs to the media plan; the two can share topics and creative.
Do you also manage comments and direct messages?
Moderation and replies must be explicitly scoped, with responsibilities and response times. They are not automatically included in content production.
Can we use our articles and ebooks?
Yes. They provide a useful foundation for post series, excerpts and carousels, with each piece adapted to the social context.
FURTHER READING
Resources related to your challenges.
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How can you build demand and move prospects forward?
Let’s discuss your audiences, campaigns and what would help your prospects take the next step.
Let’s discuss your priorities