Content audit
Inventory, overlaps, gaps and pages to update. Review of available search data and definition of priority topics.
SEO/AIO/GEO content strategy
Answer your customers’ questions. Structure your expertise for search and AI.
We plan and produce content for organic search and AI-powered answer engines. The work connects topics, sources, site structure and business needs.
Let’s discuss your projectTHE STARTING POINT
Publishing more articles does not automatically build authority.
Every piece contributes to a reference.
How we see the challenge
We connect each topic to a question, an intent and an offer. A pillar page establishes the context; supporting articles explore important questions. Sources, examples and internal links make the content more useful to readers and more explicit for systems that process it.
Questions
Sources
Connections
WHAT WE TAKE CARE OF
Concrete work, at every step.
Editorial architecture
Pillar pages, supporting content, search intent and paths to services. Briefs with questions, sources and planned internal links.
Writing and revision
Content based on your documents and team expertise. Titles, introductions, answers, examples and metadata suited to each page.
Optimization and monitoring
Internal links, updates and structural recommendations. Review of queries, traffic and a sample of AI answers to guide subsequent revisions.
INSIDE THE ENGAGEMENT
Every piece has a place in the content library.
See how a reference page, supporting articles and your offer work together.
Select an element to exploreA search intent
ILLUSTRATIVE DELIVERABLEUnderstand and choose a solution
- Definition and context
- Selection criteria
- Links to key questions
Pillar page
Frame a topic.
A reference page answers the main question, explains your approach and points to detailed answers.
A SHARED UNDERSTANDING OF RESULTS
Measure what helps you decide.
We agree on useful metrics at the start, then interpret them in the context of your situation and available data.
- Coverage of priority questions
- Relevant impressions, clicks and queries
- Progression toward commercial pages
- Observed AI citations and mentions, without guaranteed inclusion
ILLUSTRATIVE ENGAGEMENT · ADAPTED TO YOUR OBJECTIVES
Organize content around an offer
Assess existing content, define a pillar page and supporting articles, then review sources, answers and links. A prioritized list guides publishing and updates.
- Inventory
- Architecture
- Production
- Review and monitoring
YOUR QUESTIONS
Before we begin.
What does AIO mean here?
We use AIO to refer to optimizing content visibility in AI-generated answers, also discussed as GEO or answer engine optimization. SEO remains part of the work.
Does the whole site need rewriting?
Not necessarily. We start with an inventory and prioritize valuable pages, gaps and content that can be improved from the existing material.
Who validates facts and sources?
We prepare the content and references. Your team or subject matter experts validate claims within their expertise before publication, using the agreed process.
FURTHER READING
Resources related to your challenges.
AI search
What is Generative Engine Optimization (GEO)?
Understand GEO and structure clear, well-sourced content that helps readers find answers through search and AI engines.
Read article
AI search
How Should You Adapt for AI Overviews and AI Mode?
Improve content clarity, sources and internal links to answer readers’ questions in Google Search and its AI features.
Read article
AI search
How Do You Measure Answer Engine Share of Voice?
Define a query panel, track citations and compare brand visibility in AI answers using a repeatable measurement method.
Read articleLET’S TALK
How can you build demand and move prospects forward?
Let’s discuss your audiences, campaigns and what would help your prospects take the next step.
Let’s discuss your priorities