Angle and detailed outline
Audience, reader benefit, questions to address and sources to collect. Definition of the structure and review stages.
Lead magnets, ebooks and guides
Give people a reason to start a relationship.
We create useful lead magnets: guides, ebooks, checklists, templates and decision tools, depending on scope. Topic, production, access and follow-up are designed together to attract relevant contacts and support their decisions.
Let’s discuss your projectTHE STARTING POINT
A download has value when the content has value for the reader.
The value of the content starts the relationship.
How we see the challenge
A lead magnet offers a useful resource to start a relationship with your audience. We choose the format according to the question to solve and the intended next step. Your documents and experts provide the substance; the resource can then support campaigns, posts and sales conversations.
Need
Resource
Relationship
WHAT WE TAKE CARE OF
Concrete work, at every step.
Writing and adaptation
Interviews or review of existing documents, writing, editing and French and English adaptation according to scope.
Design and delivery
Layout aligned with your brand, useful illustrations and document preparation. Delivery formats and editable source files agreed at the outset.
Activation and adaptations
Presentation or download page, ad copy and social content according to the plan. Preparation of download tracking and the next steps after reading.
INSIDE THE ENGAGEMENT
The right lead magnet answers a specific need.
Compare possible formats and the role they can play in the journey.
Select an element to exploreILLUSTRATIVE DELIVERABLESelection guide
- Understand approaches
- Compare criteria
- Prepare a discussion
Guide
Provide the keys to understanding.
A guide or ebook suits a topic that needs context, examples and a structured reading journey.
A SHARED UNDERSTANDING OF RESULTS
Measure what helps you decide.
We agree on useful metrics at the start, then interpret them in the context of your situation and available data.
- Topic relevance for the audience
- Views or downloads according to distribution
- Quality of contacts generated
- Content reuse in campaigns and sales
ILLUSTRATIVE ENGAGEMENT · ADAPTED TO YOUR OBJECTIVES
From a practical guide to the next conversation
Gather an audience’s questions, produce a resource that supports a decision, then prepare its page, ads and follow-up emails. Choose open or form-based access according to the objective and what comes next.
- Audience and promise
- Useful resource
- Page and distribution
- Follow-up and nurturing
YOUR QUESTIONS
Before we begin.
Should downloads require a form?
Not always. Open access supports distribution; a form can support lead generation. The choice depends on the objective, content value and planned sales follow-up.
Can you reuse our presentations and documents?
Yes. We extract useful material, check sources and build a reading journey for the audience. Sensitive information is removed or approved before distribution.
Can you manage the campaign around the ebook?
Yes. The page, creative, advertising, organic posts and measurement can be combined in an integrated campaign engagement. Lead follow-up is coordinated with your team.
FURTHER READING
Resources related to your challenges.
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How Do You Build an AI-Assisted Creative Pipeline?
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Performance marketing
How Do You Build a Lead Quality Loop?
Connect campaigns to the CRM, define qualification stages and use sales feedback to improve lead quality.
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Analytics
How Do You Enforce UTM Governance at Scale?
Define a UTM naming convention, validate link parameters and align reporting across advertising, email and partner campaigns.
Read articleLET’S TALK
How can you build demand and move prospects forward?
Let’s discuss your audiences, campaigns and what would help your prospects take the next step.
Let’s discuss your priorities