Audit and priorities
Review account structure, spend, queries and conversions. Get a clear view of what needs attention first.
Paid search / SEM
Be there when your future customers look for a solution.
We structure and manage paid search / SEM campaigns on Google Ads, Microsoft Advertising and environments relevant to your market. Intent, ads, budgets and pages connect to your offers and lead quality.
Let’s discuss your projectTHE STARTING POINT
Clicks alone do not make a successful campaign.
A search, an offer, a relevant inquiry.
How we see the challenge
An account can generate conversions while attracting the wrong inquiries. We examine search terms, ads, landing pages and tracked actions to understand what your budget actually produces.
Queries
Ads
Relevance
WHAT WE TAKE CARE OF
Concrete work, at every step.
Campaigns and ads
Organize campaigns around your offers, markets and objectives. Develop ad copy aligned with the landing page.
Ongoing optimization
Review queries and negative keywords, adjust budgets and bidding, and assess locations and campaign performance.
Performance reporting
Distinguish forms, calls and other useful actions. Investigate measurement gaps and recommend the next steps.
INSIDE THE ENGAGEMENT
From a search to a relevant inquiry.
Explore the links between intent, ad, page and optimization.
Select an element to exploreILLUSTRATIVE DELIVERABLESearch analysis
- Commercial intent
- Fit with the offer
- Exclusions to examine
Intent
Understand what the person is looking for.
We compare searches with your offer and decision context. Out-of-scope terms inform exclusions to review.
A SHARED UNDERSTANDING OF RESULTS
Measure what helps you decide.
We agree on useful metrics at the start, then interpret them in the context of your situation and available data.
- Cost per relevant lead
- Quality of incoming inquiries
- Budget allocation and pacing
- Results by offer and market
ILLUSTRATIVE ENGAGEMENT · ADAPTED TO YOUR OBJECTIVES
Refocus an account on priority offers
Review queries, ads and conversions before revising the structure. Connect campaigns to relevant pages and review inquiry quality with your team.
- Audit
- Structure and messaging
- Launch
- Optimization
YOUR QUESTIONS
Before we begin.
What does paid search / SEM cover here?
Here we mean advertising in search results: intent analysis, campaign structure, keywords and exclusions, ads, bids, landing pages and conversion tracking.
Do you only work with Google Ads?
No. The plan can include Microsoft Advertising according to your audiences and markets. Platform selection and budget allocation follow your objectives.
How do you approach negative keywords?
We assess the context of searches and the services actually offered. Exclusions take intent and observed conversions into account.
Where do Performance Max and YouTube fit?
We evaluate them within the wider paid media strategy. Their formats and contribution are distinguished from paid search to maintain a useful view of results.
FURTHER READING
Resources related to your challenges.
Performance marketing
How Do You Build a Lead Quality Loop?
Connect campaigns to the CRM, define qualification stages and use sales feedback to improve lead quality.
Read article
Measurement
How Do You Run Incrementality Tests in 2026?
Choose an incrementality test, define a control group and assess statistical power before drawing conclusions about media impact.
Read article
Measurement
How Do You Start with Meridian MMM in 2026?
Prepare data for a Meridian marketing mix model, examine assumptions and use the results to inform media budget decisions.
Read articleLET’S TALK
How can you build demand and move prospects forward?
Let’s discuss your audiences, campaigns and what would help your prospects take the next step.
Let’s discuss your priorities